Ten things every Bathtub Refinishing Web Design needs.
Number One: Hand Written Reviews.
Displaying real hand written reviews from real clients that have been scanned in help build trust with your potential clients.
Number Two: Responsive Web Design.
Responsive web design makes your website adaptable to different screen sizes. According to Gartner Research, the majority of web searches are conducted on mobile devices today. It’s important that your website looks great on smartphones, tablets, and computers.
Number Three: Make it easy to contact your refinishing business.
Most people are either going to call you or email you if they are interested in using your bathtub refinishing business. Which is why it’s important your website has a click to call phone number and a click to email feature on every page of your website.
Number Four: A video is worth a thousand pictures.
I’m sure you’ve all heard the old saying that a picture is worth a thousand words. A well-made YouTube video is worth a thousand pictures or a million words. These videos help potential customers get to know, like and trust you. They also drive more traffic to your website from YouTube and they help with your websites Search Engine Optimization.
Number Five: Google Maps integration.
Every bathtub refinishing website needs a Google Maps integration on their contact page. This helps with two things, first potential customers always want to buy from a local company and second search engines like Google & Bing will reward you for integrating your map and proving to them you are a local business.
Number Six: Social Media integration.
One of my favorite tools is a Facebook plugin for your website that shows visitors to your website how many likes your Facebook Page has, the profile pictures of the people who like it, and how many of their friends like your page! There are many other ways we integrate Social Media into our web designs. Social Media is a powerful tool you can use to grow your bathtub refinishing business.
Number Seven: Content is king with Bathtub Refinishing Web Design.
Every Bathtub Refinishing business is trying to compete on search engines like Google & Bing for keywords like Bathtub Refinishing. But hardly anyone is competing for keywords like Tile Refinishing, Clawfoot Bathtub Refinishing, Shower Refinishing, Fiberglass Shower Refinishing, Sink Refinishing, Etc. In order to educate potential customers on your services and rank highly on search engines, you need well-written content for all of your potential keywords. Refinishing Success can help by editing your content or creating cutting edge bathtub refinishing content for your website!
Number Eight: WordPress is the software that runs some of the most successful websites on the internet.
Search engines like Google & Bing love WordPress based websites. All of the Bathtub Refinishing Web Designs created by Refinishing Success are WordPress websites. WordPress is an open source (Free) software used by millions of people around the world. It allows you to easily edit or change many aspects of your website without having to write any code. It allows you to give your website many new features without having to write all of that code which saves you and your web designer both time and money.
Number Nine: Before & After Picture Gallery
Show potential customers what your bathtub refinishing business is capable of. Real step by step before & after pictures tell a story about the kind of work you do, what kind of projects you take on, what your capabilities are, and how your work turns out. All of these things are very important to potential customers who visit your website. Which is why it’s imperative that you have beautiful pictures displayed in your gallery.
Number Ten: Every Bathtub Refinishing Web Design needs a Blog
The best way to sell potential customers is to educate them. Because the name of the game is to get them to know, like, and trust you. Anything you tell them that helps them get to know you, like you, or trust you is going to help you win them over. With a blog on your website, you can publish new content monthly allowing your potential and existing customers to stay informed. If they like what you have to say, who do you think they’ll call to refinish their bathtub, countertop, sink, and tile?
What to ask a Web Designer before you hire them.
Do you understand the Bathtub Refinishing business?
Most web designers are very good at writing code. But very few understand your business. It’s important when making a website for a bathtub refinisher to understand the difference between Bathtub Refinishing, Bathtub Resurfacing, Bathtub Reglazing, Bathtub Restoration, Clawfoot Bathtub Refinishing, Fiberglass Bathtub Refinishing, Acrylic Bathtub Refinishing, Bathtub Painting, Etc. Hiring somebody who understands your business will eliminate many of the pitfalls of bad refinishing web design like inaccurate text, stock photos, and confusing or misleading information.
How long have you been doing this?
Here at Refinishing Success our founder Derek Puleo has been starting, managing, and growing companies using his internet marketing skills since the year 2000. In the past 16 years, Derek has gained a lifetime of valuable marketing experience. On top of that Derek’s family has been in the refinishing business since 1978 in St. Louis and he has owned and operated a variety of very successful refinishing companies in the Bathtub Refinishing, Kitchen Cabinet Refinishing, Furniture Refinishing, & Floor Refinishing industries.
How much do you charge for your bathtub refinishing web design services?
You can get a Bathtub “Refinished” by a handyman for $100 with a can of spray paint. How long do you think that would last and how good do you think it will look? Your website is the first thing potential clients see before they ever meet you face to face or hear your voice on the phone. Believe me when I tell you they are making their first impression of your firm based off of your website and you don’t get a 2nd chance at a first impression. The cost of having your website designed properly is not greater in the end as you will regain every dollar you spend on it with all of the new business you will receive from it. Be sure you find the right company to build your companies website, not the cheapest!
Derek Puleo is the Founder & Owner of Refinishing Success. Derek's family has been in the refinishing business in St. Louis since 1978. Derek has been self-employed since 2000. His passions are refinishing and marketing. Would you like to grow your refinishing business? Give Derek a call at (314) 328-9585 to learn how Refinishing Success can help!
We offer award winning internet marketing services to the refinishing industry. Our services include Graphic Design, Web Design, Search Engine Optimization, Social Media Marketing, Email Marketing, & much more!